FanBase · Copilot
Seed Deck · Private & Confidential
FanBase Copilot
Seed Round Deck
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Executive Summary

How we got here

Since 2022, we’ve been building and operating fan engagement apps for the world’s biggest esports teams, brands and creators.

While building apps for superfans, we found that 90% of a brand's audience sits dormant: passive followers the business has no data on, no real relationship with, and no way to monetise.

FanBase Copilot solves this by helping creators and brands turn the silent majority of a fanbase into engaged, identified, monetisable fans.

We are now spinning Copilot out as an independent company and raising a $1M seed on a $7M post money SAFE to scale it.

Existing Clients

The problem with large communities

Fans are scattered across socials

Fans are invisible. With followers scattered across Discord, X, Instagram, TikTok, and YouTube, every drop, sponsor activation, or sales push goes out as a mass broadcast. Conversion suffers, because real intent lives in personalisation.

Community management does not scale. Managers drown in DMs and mentions. Most communities go cold between campaigns because no one can keep them alive 24/7. Teams either burn budget on headcount or let engagement die.

No system turns activity into intelligence. Existing tools automate transactional interactions. None of them build memory, resolve identity across platforms, and help teams act on what they learn fan by fan.

“We have millions of fans, but lack visibility on what drives them to buy merch, interact with sponsors…”

Max Small

Head of MarketingTeam Liquid

“My community is just too big to even keep track of messages on Discord, DMs, mentions… so I feel I’m not really connected to my fans.”

Bruno PH

Creator & CEO LoudLOUD

About the product

FanBase Copilot

We're building an agentic platform to manage and grow digital communities. It connects to every channel where fans live, builds a live CRM for each one, and turns that context into personalised action at scale.

Copilot listens to every DM, comment, mention, and post across platforms. It builds a profile for each fan, automatically. And it acts on that data, drafting outreach, launching campaigns, and triggering automations on your behalf.

Every interaction makes the product valuable. More activity, richer profiles, sharper personalisation leading to better engagement and monetisation.

Watch Demo
Or try it: copilot.fanbase.gg
Product & GTM

How we win - the moat

01

We know the market. We already work with esports teams, creators and brands. We know the pain points and how to sell to this audience.

02

We unify fan identity across platforms. We unify fan activity across socials into one live profile.

03

Memory that compounds. Every interaction enriches the fan profile, making Copilot sharper with every message processed.

04

Action based on insights. Copilot leverages fan data to trigger outreach campaigns and automate the most painful repetitive tasks.

FanBase USP overview
Product & GTM

How we win - distribution strategy

Copilot gets sharper as more fan data flows through it. Our strategy is to build the tools that capture that data.

Traction

Where we are at today

400+
Users onboarded
30%
Week over week growth
200k+
Fans data aggregated

Key clients

Bruno PH16M+ followers
G2 Esports6.5M+ followers
Team Vitality2.3M+ followers

How we’re growing

Existing Network Bruno PH (16M followers) signed as advisor. Cloud9, G2, and tier 1 esports teams as early adopters.

Creator-Led Distribution Organic and paid partnerships with creators who use Copilot daily and share it with their networks.

Paid + Organic Acquisition Funnels Early experiments at $0.14 CPC and $2.43 cost per signup + unpaid promotion via Reddit and socials.

Market focus

The opportunity to scale to other markets

Focus now

Content Creators

Creators managing communities across multiple platforms. Lower ARPU but large addressable market.

500K+ creators with 10k+ Twitch followers

Esports & Gaming

Teams, agencies, tournament organisers. We already work with top tier clients and their creator rosters.

1K+ qualified enterprise leads

Shopify Gaming Brands

Brands building audiences across socials to drive traffic. Our cross platform CRM helps link buys to social activity.

20K+ active business in gaming related sectors

Expansion over time

Sports Clubs

Large fan bases scattered across socials with no way to connect engagement to ticketing and merch sales.

800+ pro clubs (focus on Europe)

Music Artists

Artists looking to monetise their fanbase by linking community activity to festival tickets, tours and merch.

100K+ active artists

Game Studios

Game and indie developers looking to monitor, engage and grow player bases across socials.

15,000+ revenue-generating studios
Team, contributors and advisors

The team behind FanBase Copilot

Core Team

Jonah CTO

Prev. Meta, Misfits Gaming. Gamer and Team Canada Decathlete.

Gauthier COO

Prev. startup founder, leads product ops and growth at FanBase.

Alex Senior Engineer

5 years as full stack engineer with experience building D2C apps.

Sebastian GTM Engineer

Sales automation, experience with CRM, N8N and workflow builders.

Supported by the FanBase team

Dedicated allocation from the FanBase team, giving Copilot access to design, QA, account management, and enterprise sales expertise built over years.

Nico Head of Design

Prev. Blitz, UI for 10M+ gamers and creators.

Dani QA Lead

Prev. Twitch streamer and PM at a gaming startup.

Sam Account Manager

Key contact working with FanBase clients.

Joao Enterprise Sales

Prev. CS:GO pro with 10+ years in marketing.

Terms overview

Seed round structure

FanBase Copilot, the company raising this round

New venture backed entity with its own cap table, board, and P&L. Owns the product, IP, and team required to build and scale Copilot.

FanBase legacy business

Remains inside XBorg as a lean, profitable business unit serving existing enterprise clients. Continues generating revenue, continues deepening category expertise.

Why this structure

Copilot scales with full focus and clean ownership. The legacy business preserves value for existing clients and XBorg stakeholders. XBorg retains upside in Copilot via an SPV, with Louis Regis (XBorg CEO) representing the SPV on the board.

$1M
Seed round
$7M
Post-money SAFE cap

Cap table

40%
Core Team
Key operators working on the project
25%
Parent Company (XBorg)
Represented via an SPV
14.3%
Seed Investors
20.7%
ESOP
Use of funds

Capital allocation strategy

Current monthly burn: $45,000
Target runway (post raise): 18+ months

Capital allocation

Team (70%): Core team salaries and 1 to 2 senior engineering hires to deepen the memory, CRM, and action layers.
Growth (20 to 25%): Allocation of budget across multiple growth initiatives including:
  • Creator partnerships. Onboard influential creators creating tech and AI content to try Copilot and promote it to their audiences.
  • Paid acquisition. Scale paid spend on Reddit, X, and LinkedIn once retention benchmarks are hit.
  • IRL events. Historically where most FanBase enterprise deals were done, our network allows us to book meetings with top tier leads.
  • Content creation. High quality demo content and case studies to convert inbound interest from creators and brands.
Operations (5 to 10%): Infra costs and general OPEX.
Next steps

Let’s chat

NowInvestor meetingsSoft commitments
MayDue diligenceDelaware incorporationSAFE issuance
End of MayClose roundFunds receivedInvestors kick-off call
Book a call